---
title: My Ticket Sales Are Slow — How Can I Improve Them?
description: A practical checklist to help boost ticket sales for your event. If your ticket sales are moving slower than expected, here's a checklist of practical tactics to help drive more sales.
---

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# My Ticket Sales Are Slow — How Can I Improve Them?

## A practical checklist to help boost ticket sales for your event.

If your ticket sales are moving slower than expected, here's a checklist of practical tactics to help drive more sales.

**Leverage Social Media**

Share your event across your social channels regularly, not just once. Include visually appealing images on your event page — see our guide on adding images and video to your event description.

**Tap into your event's network**

Reach out to your speakers, suppliers, and past attendees — encourage them to share your event with their own networks. Word-of-mouth from people already connected to your event can reach audiences you wouldn't otherwise access.

**Offer Early Bird Pricing**

Set up a discounted early bird ticket type to create urgency and encourage people to commit early, rather than waiting until closer to the event.

**Price Online Tickets below door price**

Consider pricing online tickets slightly lower than what you'd charge at the door — this gives people a clear incentive to book ahead rather than decide last minute.

**Offer Discount Codes to Media**

Use a promotional code to give media contacts reduced-rate or [complimentary tickets](https://help.stickytickets.com.au/issue-complimentary-tickets?hsLang=en) in exchange for coverage or promotion. See our guide on [creating promotional codes](https://help.stickytickets.com.au/discount-codes?hsLang=en) for your event.

**List your Event on Free Event Listing Websites**

Beyond Sticky Tickets' own search and discoverability features, listing your event on free external event listing sites can help you reach a broader audience.

---

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