My Ticket Sales Are Slow — How Can I Improve Them?
A practical checklist to help boost ticket sales for your event.
If your ticket sales are moving slower than expected, here's a checklist of practical tactics to help drive more sales.
Leverage Social Media
Share your event across your social channels regularly, not just once. Include visually appealing images on your event page — see our guide on adding images and video to your event description.
Tap into your event's network
Reach out to your speakers, suppliers, and past attendees — encourage them to share your event with their own networks. Word-of-mouth from people already connected to your event can reach audiences you wouldn't otherwise access.
Offer Early Bird Pricing
Set up a discounted early bird ticket type to create urgency and encourage people to commit early, rather than waiting until closer to the event.
Price Online Tickets below door price
Consider pricing online tickets slightly lower than what you'd charge at the door — this gives people a clear incentive to book ahead rather than decide last minute.
Offer Discount Codes to Media
Use a promotional code to give media contacts reduced-rate or complimentary tickets in exchange for coverage or promotion. See our guide on creating promotional codes for your event.
List your Event on Free Event Listing Websites
Beyond Sticky Tickets' own search and discoverability features, listing your event on free external event listing sites can help you reach a broader audience.
Need help?
If you have any questions about promoting your event, contact our support team.