Create And Publish Your Event

Follow this guide to set up your event, add tickets, and start selling. This article has 3 Parts.

Part 1: Quick Start. Create an event and start selling tickets in minutes.

Part 2: Advanced Features. Set up optional features to maximise your event's potential

Part 3: Troubleshooting. Quick questions on some common issues and how to fix them

🧭 BEFORE YOU START

Make sure you’ve:

Registered as an organiser
Added your basic account details
Gather all details you need for your event (images, ticket pricing, location, event details, etc.)

Part 1: 🚀 QUICK START

This covers only what's required to create a working event and start selling tickets. If you need to set up advanced optional features like seating plans, sub-tickets, or split payments, you can proceed to the Advanced Features section below.

To create your event:

Log in to your account, then go to My Events.
Click the Create a New Event button (upper right corner), then enter your event's name/title. Click the Create Your Event button. Your event editor is divided into sections. Orange sections are required before you can go live. Blue sections are optional.

🧱 STEP- BY-STEP EVENT SETUP

1. Event Date (date & time)

Sets the date, time, and timezone displayed on your event page. Also determines when ticket sales start and stop.

TIP: Running the same event on multiple dates? Use the Sessions feature — it lets attendees pick from all available dates on one event page.

Start Date *	The date your event begins.
Start Time *	The time your event starts.
End Time	The time your event finishes.
Show separate end date	Tick this for multi-day events. An additional end date and time field will appear.
Timezone *	The local timezone for the event. Always verify — affects displayed times and sale windows.
Preview	Shows how the date and time appear on your event page before saving.
Start / End Time Labels (Display Settings)	Customise the label shown next to your times on the event page (e.g. change 'Start time' to 'Doors open').
Advanced Settings -Add to Calendar	Sets the reminder frequency for the Add to Calendar feature on your event page.
Advanced Settings - Custom Display Labels	This controls how your event appears to attendees

2. Event Location

The venue and address shown on your event page, confirmation emails, and e-tickets.

Venue	Name of the venue (e.g. Sydney Town Hall). Optional but recommended.
Full Address	Start typing and click Find Address. Select the correct address from the results list.
Show Map	Displays a Google Map of your venue on the event page.
Edit address details	Manually correct any address fields after using the address search.
Additional information	Parking details, entry instructions, accessibility notes. Shown on confirmation emails and e-tickets.

TIP: For online events, leave the address fields blank and include access details such as a meeting or webinar link in your event description or the Additional Information field.

3. Organiser Details

Contact details shown to ticket buyers on your event page. All buyer enquiries are sent to the email address entered here.

Name *	The name of the event contact person.
Organisation Name *	Your company or organisation name.
Phone *	Contact phone number for the event.
Email *	Receives all buyer enquiries and order confirmations.
BCC Order Confirmation Emails	Tick to receive a copy of every order confirmation email — useful as a real-time notification of each sale. Full order data is also available in your event admin area.
Organiser Logo	Displays your organiser logo on the event page. Set up via Designing Your Organiser Page.
Contact Method (Advanced Settings)	Contact Form: your email is hidden and buyers submit enquiries via a form. Show Email Address: your email appears as a clickable link; the contact form is disabled.

TIP: This section is pre-populated and will use the information you've filled in your organiser settings but you can replace this information for each event if you assign a different person who will manage this specific event.

4. Refund Policy

Your refund terms are displayed on the event page and referenced in buyer communications. This section is required.

⚠️ Important: Once tickets have been sold, the refund policy days cannot be changed. Set this correctly before going live.

Days for refund *	How many days before the event will you accept refund requests. Options: No Refund, 1 Day, 2 Days, 3 Days, 14 Days, 30 Days, or specify a custom number.
Secure My Refund	An optional add-on that lets buyers purchase refund protection at checkout. Automatically enabled when the refund timeframe is 1–3 days or when no refund / over 3 days is set. You can toggle this on or off. Note: buyers see this labelled as 'Refund Protect' on the event page.
Refund Policy Reason	A short written explanation of your policy shown to buyers (max 271 characters).
Link	Link to an external page with your full refund policy.
Document	Upload a PDF of your full refund policy (max 10MB).

For more information on setting up your event's refund policy or creating a Global Refund Policy, see: Customising your event’s refund policy.

⚠️ Consumer rights: Under Australian Consumer Law, buyers may have the right to a refund if your event fails to meet consumer guarantees. These rights apply regardless of your stated refund policy.

Review the Ticket Sellers Agreement — specifically the 'Retention of Fees' section when writing your refund policy. There are no costs to transfer a ticket between your events

5. Event Description

Your event description is the primary sales tool on your event page. A detailed description with quality images significantly improves ticket sales.

Full Description	Full details about your event. Use the toolbar for headings, bold, bullet points, and links. You can paste directly from Microsoft Word. Include speaker or performer details, ticket inclusions, and key logistics.
Images Gallery	Up to 3 images (JPEG, PNG, or GIF) are displayed on the event page and in search results. Minimum recommended size: 1200 × 630px.
Image Background Colour	Sets the background colour for letterbox or pillar areas around your images. Match to your event branding.

👉 To embed images or video directly inside your description text, see: How to add images and video into your event description.

6. Tickets

Create the ticket types that appear on your event page. You need at least one ticket type before your event can go live.

Choose your ticket type

Select a type from the Ticket Type dropdown when creating each ticket.

Ticket type	Use when…	Typical events
Single Ticket	One ticket per purchase at a fixed price.	Most events
Group Ticket	Fixed group size (e.g. table of 8) for one set price.	Gala dinners, group bookings
Open Group Ticket	Buyer selects group size within your min/max. Booking fee is calculated on group total — reduces per-person fee.	Workshops, tours
Single Reserved Seating	Individual seat selection. Requires a seating plan.	Theatres, ceremonies
Group Reserved Seating	Group purchase with assigned seats.	Seated group events
Free Ticket	No payment taken. For free events or registrations.	Community events, webinars
Donation	Buyer pays any amount. For fundraising.	Charity events

Ticket Fields

Ticket Name *	Shown on the event page and e-ticket (e.g. General Admission, Early Bird, VIP).
Ticket Description	Optional short description shown to buyers (e.g. 'Includes a welcome drink').
Price *	Ticket price in AUD. If GST-registered, include GST in this amount. The field displays the resulting Net, Fee, and Cost once entered.
Include Booking Fee in Price	Shows buyers a single all-inclusive price. If unticked, the booking fee is added at checkout.
Ticket Capacity *	Maximum number of this ticket type available for sale.
Distribute e-ticket *	Tick to attach a scannable e-ticket to the buyer's confirmation email. Leave unticked only if managing attendance manually.

Advanced ticket settings (shown when creating your first ticket)

Advanced settings are only visible when creating your first ticket. For existing tickets, access these settings via the edit (pencil) icon in the ticket summary table

Max Per Order	Maximum tickets of this type a buyer can purchase in a single transaction.
Min Per Order	Minimum tickets of this type a buyer must purchase in a single transaction.
Start Selling	When this ticket goes on sale. Defaults to Straight Away (immediately when event is live). Set a future date to create a release schedule or Early Bird ticket.
Stop Selling	When sales for this ticket type close. Defaults to When event starts. Set an earlier date to create time-limited pricing.
Show Tickets Remaining — ticket level	Displays a low-stock notice once this ticket type's remaining count falls below the number you enter. Leave blank to hide.
Show Tickets Remaining — event level	Displays a notice for total remaining tickets across all types once the count falls below the number you enter.
Sales Channel	Where this ticket can be purchased: Both, Online only, or Check-in App only.
Hide Ticket	Hides this ticket until a buyer enters a promotional code, or when it is configured as a sub-ticket.

Event-level ticket settings

Event Capacity	Total tickets that can be sold across all ticket types. The event shows as sold out when this number is reached.
Individual Ticket Holder Details	Allows buyers to enter a separate name for each ticket (e.g. for corporate bookings or tables of 10).
Edit Ticket Holder Details	Allows buyers to update ticket holder names after purchase via My Tickets.
Enable Waiting List	Let buyers join a waitlist when the event is sold out.
Allow Invoice Payment (EFT)	Allows buyers to request an invoice and pay by bank transfer. You set the payment terms.
Disable Ticket Transfer	Prevents buyers from requesting ticket transfers to another event.

For more information on creating multiple tickets for your event, see: Set up multiple ticketing options for events.

7. Preview and Go Live

Click the Preview button in the top right of your event editor to review your event page exactly as buyers will see it.

If all required information about your event is complete, you will see a green banner: 'Your event is now ready to go live.' If it doesn't appear, at least one required section is incomplete — check for any unsaved orange sections.

Click the Make Event Live button and choose:

• Go Live Now — publishes immediately.
• Schedule for Later — set a future date and time for your event to go live automatically.

TIP: Not ready yet? Click the Save For Later button to save your progress. Your event will be listed as Pending in My Events and is not visible to the public.

IMPORTANT: After going live, changes to event date, time, or location cannot be made from the event editor once tickets are on sale. Contact the Sticky Tickets support team for these changes.

Event Statuses at a glance:

Pending	Draft — not visible to buyers, tickets cannot be purchased.
Scheduled	Set to go live at a future date. Not yet visible to buyers.
Live	Published and selling. Visible to the public.
Sold Out	All tickets sold. The waiting list option is shown if enabled.

PART 2 - Advanced Features

Below are the features that are optional but could help improve your event's performance.

8. Sub-tickets

Sub-tickets are add-on items buyers can purchase alongside a parent ticket — for example, merchandise, meal packages, or parking. A sub-ticket is only offered to buyers who have selected the linked parent ticket.

To create a sub-ticket, click the Create A Sub-Ticket from the ticket management screen.

For full setup instructions on adding sub-tickets to your event, see: Set up Sub-ticket Option.

9. Seating plan

Required only when using Single Reserved Seating or Group Reserved Seating ticket types. Allows buyers to select specific seats from an interactive map of your venue.

For full setup instructions on adding a seating plan to your event, see: Creating a seating plan for your event.

10. Promotional Codes

Create discount codes for selected buyers — members, sponsors, staff, or early registrants. You can enter multiple unique codes at once, one per line. For full setup instructions on using promotional codes for your event, see: Step-by-step guide to creating discount codes for your event

11. Event Privacy

Controls who can find and access your event page. If you set your event as Private, the event will not be searchable on our website, but can still be accessed if they have the event link. For more information about this feature, see: How to control event visibility on Sticky Ticket

12. Split Payments

Automatically divides ticket revenue between you and a third party at payout — for example, a charity partner, co-organiser, or venue.

Important. Split payments incur a $2.00 fee per transaction. We recomment to factor this cost into your ticket pricing before enabling.

For full setup instructions, see: Splitting Event Payments Between Two Bank Accounts

13. Order Success button

This optional feature will allow you to add a custom button to the Order Successful page (after successful payment), so that buyers see it immediately after purchase. This can be set to take your guests to another website related to your event.

For more information about this feature, see: Adding a Redirect Button to the Order Success Page.

14. Event questions

Collect custom information from buyers at checkout — for example, dietary requirements, t-shirt sizes, or emergency contacts. Accessible from the left sidebar of your event editor. For more information on setting up the event questions for your event, see: Creating custom forms and questions.

15. Custom page design

Customise the visual appearance of your event page with colours and branding. Please note that this feature can be accessed from the left sidebar of your event editor once your event is live. For more information and instructions on customising your event page, see: Personalise the look of your event page.

PART 3 - Questions and Troubleshooting

Here are some quick answers to the most common questions and issues.

Can I create a free event?

Yes. You can use the Free Ticket type for this.

What is the booking fee and who pays it?

Sticky Tickets charges a small booking fee per ticket sold. By default, this is added on top of your ticket price and paid by the buyer. You can choose to absorb it into your ticket price by ticking "Include Booking Fee in the Price."

I'm running the same event next month. Do I need to set it up again from scratch?

No. You can use the Copy Event feature to duplicate your existing event, which saves time. Just be sure to update the date and time, and adjust any other details as needed.

What happens to ticket buyers if I cancel my event?

If your event needs to be cancelled, all ticket purchasers will receive a refund. If you need help in cancelling your event, you may contact our support team, who will guide you through the cancellation and refund process.

What image size should I use for my event?

We recommend at least 1200 × 630px in JPEG, PNG, or GIF format for best results across desktop and mobile.

My Event won't go live

Cause: One or more required sections are incomplete or unsaved.
Fix: Look for the green 'Your event is now ready to go live' banner. If it's absent, check each orange section and confirm it has been saved. Pay attention to the Refund Policy and Tickets sections — these are the most commonly incomplete.

Can't find a draft event

Cause: Draft events are not listed under Live Events.
Fix: Go to My Events and filter by Pending or Scheduled status.

Ticket type not showing on event page

Check: Start Selling date has passed. | Hide Ticket is not ticked. | Ticket still has remaining capacity. | Event status is Live.

Advanced ticket settings have disappeared

Cause: Advanced ticketing settings are only visible when creating the first ticket.
Fix: Click the edit (pencil) icon next to any existing ticket to access and update these settings.

Buyers are confused by the booking fee

Fix: Tick 'Include Booking Fee in the Price' on the relevant ticket type. Buyers will see one all-inclusive price at checkout.

Need to change the event date, time, or location after going live

Fix: Contact the Sticky Tickets support team. These fields cannot be edited from the event editor once tickets are on sale.

Refund policy days need to change after tickets are sold

Situation: You can update the number of days you accept refund requests for your event at any time. However, changes will only apply to new ticket purchases. Any tickets booked before the change will continue to follow the original refund policy set for the event.

Secure My Refund switched on or off automatically

Cause: Secure My Refund auto-enables when the refund timeframe is 1–3 days, or when no refund / over 3 days is set.

Need More help?

If you need help creating your event, contact our support team.