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How to Send an Automated Invitation Email to Past Ticket Purchasers

Re-engage past purchasers when you create a new event, without managing your own mailing list

When you create a new event, Sticky Tickets can automatically email past ticket purchasers from your previous events to let them know about it — no mailing list management or email writing required.


Who receives the invitation

Only past ticket purchasers who:

  • Attended the event(s) you select
  • You haven't exceeded the frequency limits set for your account
  • Attendee opted to be contacted by the event organiser (question asked during booking process, using the default question)

EDIT EVENT - EVENT QUESTIONS - ORGANISER CONTACT

If a purchaser attended more than one of the events you select, they'll still only receive one email.

RECIPIENT CAP: A maximum of 500 recipients per organiser, per event, can be invited using this feature


How to set it up

  1. Go to the Promote/Marketing tab for your new event.
  2. Select Set Invitation.
    EDIT EVENT - PROMOTE MARKETING - SEND INVITATION BUTTON
  3. Choose the date you want the invitation sent.
  4. Select which of your previous events to invite past purchasers from.
  5. Select Save Invitation.

The email content itself can't be customised — but we recommend adding an image to your Image Gallery in the Event Description section, since this image is used in the invitation email. See our guide on adding or changing your event's thumbnail image.

You can adjust your settings (date, selected events) at any time up until your scheduled send date. Once the invitation has been sent, its settings are locked, and you'll see a summary showing the date it was sent and how many recipients received it.


Example of email invitation


Most common scenarios and questions

Can I cancel a scheduled invitation before it sends?

  • You can adjust or remove your selections up until the scheduled send date. Once sent, the invitation can't be recalled or edited.

Why didn't a specific past purchaser receive the invitation?

  • They may have unsubscribed from promotional emails, or already reached their frequency limit for receiving this type of email.

Can I customise the email content?

  • Only the image is customisable, via your Image Gallery. The rest of the email content is fixed.

What if I want to send past purchasers a fully custom email instead?

  • See our guide on exporting a mailing list from your previous events — this lets you export purchaser contact details (filtered by opt-in status) so you can send your own custom email.


Need more help?

If you have any questions about sending invitations to past ticket purchasers, contact our support team.